Global Marketing

Global Marketing

$47.21

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Price
Date
Current Price
$47.21
2024-07-31
Highest Price
$57.00
2021-04-10
Lowest Price
$44.35
2022-08-20

Global Marketing

The excitement, challenges, and controversies of global marketing.

 

Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.

 

The seventh edition examines the effect of the global financial crisis on global marketing strategy.

  • TitleGlobal Marketing
  • BrandPearson
  • ManufacturerPearson College Div
  • BindingPaperback
  • ProductGroupBook
  • ItemPartNumber9780132719155
  • UnitCount2
  • EANs9780132719155