Gift Basket Business Guide to Marketing: 7 Easy Lessons To Jump Start Your Sales (Gift Basket Business Guide to Profits Series)

Gift Basket Business Guide to Marketing by Liz Hope Thompson is a simple, no-nonsense and thorough guide that takes the guessing game out of business marketing. The first lesson in a series of seven marketing guides, it is designed to help you create and implement a proper marketing plan in the gift business industry.

Loaded with essential tools such as scripts, forms and templates, it is an invaluable mini-marketing course that can help you build a solid foundation on which to establish your very own tailor-made marketing system. Thompson keenly picks apart the five basic components of an effective marketing message:

#1 Your Target Market
#2 Their Problem
#3 Your Solution
#4 Your Power Stories
#5 Your USP €“ Unique Selling Proposition

Getting your marketing message down pat is just the first step. How you implement your marketing strategies will determine your success at standing out from the competition. Lessons such as€¦

- how to deliver your marketing message so prospects practically BEG to be your clients!
- how to get prospects wanting to call you, instead of you always having to cold call them;
- what low cost and NO cost publicity methods are available to you;
- and the Four Steps to Unlimited Success

€¦can help you do your marketing job properly.

In the Marketing Wars, you worst enemy isn't your competition. Your worst enemy is procrastination. Your second worst enemy is lack of follow-through. Start with this guide to get your message across to the right people at the right time minus the fluff and frills of run-of-the-mill marketing books.


Other Titles in the Gift Basket Business Guide to Profits Series Include:


How to Start a Gift Basket Business: Learn to Make Money the Smart and Sassy Way

Gift Basket Business Guide to Thriving Even in Tough Times: 101 Ways to Grow Your Gift Business Starting Right Now

Gift Basket Business Guide to Making REAL Money: How to Get the Lucrative Corporate Accounts

Gift Basket Business Guide to Holiday Sales: How to Make the Most Out of Your 4th Quarter Sales