GIOVANNI 2chic Ultra-Moist Shampoo - Avocado & Olive Oil, Creamy Hydration Formula, Enriched with Aloe Vera, Shea Butter, Botanical Extracts, No Parabens, Color Safe - 24 oz

Giovanni's 2chic Ultra-Moist Avocado & Olive Oil Shampoo contains a dual moistureof Avocado and Olive Oil to help treat dry, damaged hair. This ultra moisturizing shampoo silkens coarse hair with softness and shine.

Giovanni was the first full-range, salon-inspired hair-care brand in natural product stores, and today is the #1 selling Hair Care line in the United States Natural Products Industry. But before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills.

He worked for a time with hairstylist icon Gene Shacove and was good friends with “the father of hair color,” Al Lapin. By the 1960s, Arthur was maturing his talents and decided to open his own salon, called On Sunset. The salon was a bustling site, on the famous Sunset Strip, and a hit with many Hollywood celebrities, including Lucille Ball.

Since 1979 the Giovanni Rule of Balance has been our commitment to make each product as pure and as natural as possible without sacrificing exceptional product performance.

Giovanni is committed to creating only the highest-performance formulations, wrapped in aesthetically beautiful packaging and marketed with extraordinary visuals and graphics.