Fundamentals of Logistics Management (The Irwin/McGraw-Hill Series in Marketing)
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$86.99
2024-08-06
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2022-07-09
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2024-08-22

Fundamentals of Logistics Management (The Irwin/McGraw-Hill Series in Marketing)

In an era when most managers--including those in the logistics arena--are being urged to think of themselves as "marketers," this new book offers a special opportunity. Written by high-profile authors, Fundamentals of Logistics Management brings a unique marketing perspective to logistics management, while fully integrating accounting, finance, and manufacturing in their coverage. This is the topical and practical approach readers have been looking for.

  • TitleFundamentals of Logistics Management (The Irwin/McGraw-Hill Series in Marketing)
  • ManufacturerMcGraw-Hill/Irwin
  • BindingHardcover
  • ProductGroupBook
  • EANs9780256141177