Financial Times Marketing Casebook
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2022-04-12
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Financial Times Marketing Casebook

This book is for use across the full range of marketing texts available from Financial Times/Prentice Hall. Examples of cases covered include: Teletubbies, Dixons, Nintendo, Heinz, Apple, Renault, Coca-cola and many more.
In addition an instructor's manual, available free to adopting lecturers, shows how the cases can be used within a course.

  • TitleFinancial Times Marketing Casebook
  • ManufacturerFt Pr
  • BindingPaperback
  • ProductGroupBook
  • UnitCount1
  • EANs9780273638964