FOREVER NEW Granular Detergent Powder - Delicate Laundry Care Wash - Original Scented, 32 Oz

Founded in 1973 in Bloomington, Minnesota, Forever New started literally in the kitchen as a small, family-owned business. Even after years of growth and a transition to the Sioux Falls, South Dakota community in 1989, the company has never strayed from their principles of quality and integrity. These principles hold with both their workforce and with their product: Forever New continues to maintain the highest standards for all-natural, organic, and biodegradable materials to use in all their products. Forever New's powder detergent is the same and original formula that was created back in the kitchen in 1975. It blends hypoallergenic organic ingredients into a detergent that lifts stains and soils while preserving fiber-flex and elasticity. Your clothes will rinse completely free, with no soap residue to damage the thread fibers. Forever New products have no bleach, brighteners, dyes, phosphates, lanolin, or petroleum ingredients. They're safe and gentle on your skin and are certified that no animals were tested on at all. Forever New is also in compliance with California's Proposition 65, meaning that the ingredients and materials used are not harmful to you. Clean and brighten without worry and keep everything looking Forever New.