Electronic Commerce 2012: Managerial and Social Networks Perspectives (7th Edition)

Explore the many aspects of electronic commerce through a managerial perspective.

 

Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks—all from a managerial perspective.

 

To keep pace with today’s ever-changing technology, the seventh edition has been streamlined—removing material that’s no longer relevant, while still providing information on the hottest topics in the field.