Effortless e-Commerce with PHP and MySQL (Voices That Matter)

In this comprehensive guide to creating e-commerce website using PHP and MySQL, renowned author Larry Ullman walks you through every step€"designing the visual interface, creating the database, presenting content, generating an online catalog, managing the shopping cart, handling the order and the payment process, and fulfilling the order€"always with security and best practices emphasized along the way. Even if you€re an experienced web developer, you€re guaranteed to learn something new. The book uses two complete e-commerce site examples, with various features and goals, to present the widest possible range of e-commerce scenarios. This fully updated and expanded second edition includes an additional and new payment processing example, and also reflects the latest changes in PayPal€s options and methodologies. There are new chapters on marketing-related tools to improve the site and sales, on adding functionality via Ajax, and on implementing e-commerce functionality using OOP instead of procedural code. Effortless E-Commerce with PHP and MySQL, Second Edition teaches you how to:

• Think of the customer first, in order to maximize sales and customer satisfaction
• Create a safe server environment and database
• Use secure transactions and prevent common vulnerabilities
• Incorporate different payment gateways
• Design scalable sites that are easy to maintain
• Build administrative interfaces
• Extend both examples to match the needs of your own sites