What is DRIVE?

• DRIVE from Citizen Eco-Drive is a new collection, from the Citizen design studio, uniquely designed for the millennials, the next generation of Citizen Eco-Drive consumers
• Uses our Eco-Drive Technology, runs on any kind of light and never needs a battery
• Provides youthful edgy design, on trend product at very affordable price points
• Debuts proprietary cutting edge technology, such as Chroma finish
• Chroma finish is a patented process which coats the case with one layer of color, a layer of powder coat and 7 layers of clear coat. It is very similar to the finish of a car. This allows for bold, bright colors that are highly durable and scratch resistant
• Solid stainless steel cases and bracelets
• Water resistant to 100 meters

POV 2.0

Share your point of view on fashion starting with this hip Ladies' watch collection with Swarovski crystal. Day, date and 12/24 hour time are cleverly displayed in 3 distinct subdials on dial bearing Drive's subtle dot motif. From the Citizen Design Studios, Drive from Citizen Eco-Drive is fueled by light, any light, so it never needs a battery.

Diagram of Features

Color Variations