Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

$19.20

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Date
Current Price
$19.20
2024-05-16
Highest Price
$44.92
2021-04-06
Lowest Price
$10.59
2023-12-10

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

  • TitleCrossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
  • ManufacturerHarperBusiness
  • BindingPaperback
  • ProductGroupBook
  • ItemPartNumber0060517123_gdd_341
  • ReleaseDate2006-07-25T00:00:01Z
  • UnitCount1
  • EANs9780060517120