CourseMate (with Career Transitions 2.0) for Lamb/Hair/McDaniel's MKTG 8, 8th Edition

Please check the ISBN that your instructor provided. If the ISBN-13 does not match this product (9781285432663) or its Printed Access Card equivalent (9781285432670) this may not be the correct product. In some cases, you may also require a course code from your Instructor.

The more you study, the better the results. Make the most of your study time by accessing everything you need to succeed in one place. MKTG's CourseMate includes: An interactive eBook with highlighting, note taking and an interactive glossary and Interactive learning tools, including: Quizzes, Flashcards, Animated figures, Video Cases, Games, Career Tools, Timely blog on marketing concepts, and more.