Corporate Communication: Tactical Guidelines for Strategic Practice

If you€re a communication professional in today€s world, you€re probably
facing the challenges of a rapidly changing global economy, a revolution
in communication channels fueled by the Internet, and a substantially
transformed understanding of what a 21st century corporation stands
for. And if you are facing these challenges, you€ll need this book to help
you learn more about these forces and the specific communication challenges
that they pose for the global corporation.
This book focuses on the process of communication in a corporate context
and explores, analyzes, integrates, and applies the theory, practice,
and functions of corporate communication. It is designed for anyone in
a position that requires the creation and management of an organization€s
communications. It applies strategic approaches to tactical written
and oral communication, and includes a particular emphasis on problem
solving and analytical techniques appropriate to global corporate
environments.