Content Strategy for the Web, 2nd Edition
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Content Strategy for the Web, 2nd Edition

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn€t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you€re not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

  • Understand content strategy and its business value
  • Discover the processes and people behind a successful content strategy
  • Make smarter, achievable decisions about what content to create and how
  • Find out how to build a business case for content strategy
With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

  • TitleContent Strategy for the Web, 2nd Edition
  • BrandNew Riders
  • ManufacturerNew Riders
  • BindingPaperback
  • ProductGroupBook
  • ItemPartNumber9780321808301
  • ReleaseDate2012-02-20T00:00:01Z
  • UnitCount1
  • FormatIllustrated
  • UPCs785342808308
  • EANs8601300203249