Contemporary Strategy Analysis: Concepts, Techniques, Applications Fourth Edition

The fourth edition of this best-selling strategy text has been updated to include more analysis of value creation in electronic commerce, and to reflect recent theoretical developments in the field.

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• Provides the most comprehensive coverage of industry analysis and competitive advantage of any strategy text.
  
• Expanded coverage of strategy formulation in electronic commerce.
  
• Emphasises the link between analytical frameworks and their application to real-world business problems more strongly.
  
• Reflects the most recent conceptual and theoretical developments in strategy analysis.
  
• Takes a global perspective throughout.