Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being

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Date
Current Price
Out Of Stock
2024-11-22
Highest Price
$31.98
2021-04-06
Lowest Price
$31.98
2021-04-06

Consumer Behavior: Buying, Having, and Being

Explore the "act of buying" and beyond.

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.


  • TitleConsumer Behavior: Buying, Having, and Being
  • BrandPearson
  • ManufacturerPearson College Div
  • BindingHardcover
  • ProductGroupBook
  • UnitCount1
  • EANs9780136110927