Consumer Behavior: Buying, Having, and Being
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2024-11-08
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2024-07-17
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2023-12-20

Consumer Behavior: Buying, Having, and Being

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people€s social experiences.

  • TitleConsumer Behavior: Buying, Having, and Being
  • BrandPearson
  • ManufacturerPearson College Div
  • BindingHardcover
  • ProductGroupBook
  • ItemPartNumber9780132671842
  • UnitCount1
  • EANs9780132671842