Switch to Healthier* Hair Color

The Natural Instincts system is the healthier* hair color indulgence - a non-permanent, ammonia-free formula with aloe, vitamins, and antioxidants. A perfect recipe for clinically proven healthier color,* the Natural Instincts system has coconut oil, aloe, vitamins, and antioxidants. And, there are even more reasons to make the switch.

The Science Behind Healthier* Hair Color

Ingredients With Less Guilt, More Gorgeous

Hair, just like skin, is susceptible to environmental factors that attack the proteins in your hair, which can weaken the hair structure and ultimately lead to breakage. In most cases, this process is amplified when you color your hair.

Our ammonia-free Natural Instincts system with coconut oil nourishes and protects your hair with clinically proven healthier color.* The antioxidant properties prevent the formation of highly reactive, damaging molecules by helping to inactivate the metal ions that cause their formation. This leads to predictable color results, and hair that’s actually healthier-looking than before you colored!

Types Of Hair Color

	Nice 'n Easy Perfect 10	Nice 'n Easy	Color Blend Foam	Nice 'n Easy Root Touch Up	Natural Instincts	Natural Instincts Vibrant
Number of Shades	24	42	23	18**	23	13
Gray Coverage	100%	100%	100%	100%	Up to 50%	100%
Color Type	Permanent Crème Color	Permanent Crème Color	Permanent Crème Color	Permanent Crème Color	Demi-Permanent Crème Color	Permanent Crème Color
Color Lasts	Up To 8 Weeks	Up To 8 Weeks	Up To 8 Weeks	Up To 8 Weeks	Up To 28 Shampoos	Up To 8 Weeks
Works In	10 min	25 min	25 min	10 min	10 min	10 min
Formula	Micropearls for high-gloss color	Color Blend Technology for highlights & lowlights	Color Blend Technology in a drip-free foam	More shade choices to match any shade	Clinically proven healthier* formula with no ammonia	Antioxidants help fight damage

*Natural Instincts non-permanent Level 2 vs. leading Triple Protection permanent Level 3 color crème based on amount of surface damage.
**Formulated to match any shade