Campaigns in the 21st Century (Critical Topics in American Government Series)
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Campaigns in the 21st Century (Critical Topics in American Government Series)

This direct and concise text exposes the inner workings of national campaigns and how they are actually run. The author emphasizes how dynamic the process of running a campaign is and how candidates must constantly adapt to political, social, and cultural changes to win elections. In this way, campaigns are like marathons, and candidates must be fit to survive them.

  • TitleCampaigns in the 21st Century (Critical Topics in American Government Series)
  • ManufacturerMcGraw-Hill Humanities/Social Sciences/Languages
  • BindingPaperback
  • ProductGroupBook
  • EANs9780072453621