Campaigns & Elections: Rules, Reality, Strategy, Choice

A contemporary and comprehensive approach to campaigns and electionsۥnow updated through the 2012 elections.

The leading book in the market€•now updated through the 2012 elections€•makes a contemporary approach to campaigns and elections accessible and engaging. Based on the authors€ own courses, Campaigns & Elections uses a clear, consistent framework to help students understand the strategies and choices involved in American campaigns and elections. With coverage of elections at the presidential, congressional, state, and local levels, the book€s analysis balances the perspectives of political scientists and campaign practitioners.