Big Blues: The Unmaking of IBM

Big Blues: The Unmaking of IBM

$14.07

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Price
Date
Current Price
$14.07
2023-10-26
Highest Price
$14.07
2023-10-26
Lowest Price
$7.96
2022-08-17

Big Blues: The Unmaking of IBM

Chronicles the decline of IBM, explaining how corporate pride, inflexibility, bad decisions, and an inability to understand a changing marketplace has led to IBM's fall. 100,000 first printing. $100,000 ad/promo. Tour.

  • TitleBig Blues: The Unmaking of IBM
  • BrandBig
  • ManufacturerCrown
  • BindingHardcover
  • ProductGroupBook
  • ReleaseDate1993-08-24T00:00:01Z
  • UnitCount1
  • EANs9780517591970