Basic Marketing Research: A Decision-Making Approach
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2024-10-08
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Basic Marketing Research: A Decision-Making Approach

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting
  A useful reference for marketing professionals who need to increase their market research skills.

  • TitleBasic Marketing Research: A Decision-Making Approach
  • BrandPearson
  • ManufacturerPearson College Div
  • BindingHardcover
  • ProductGroupBook
  • UnitCount1
  • EANs9780136037903