Don't underestimate the strength of ARM & HAMMER Ultra Power 4X. This little bottle offers loads of power. Ultra-concentrated and packed with two scoops of baking soda, it gets your clothes 50% whiter and 50% fresher compared to the leading value detergent per load.

ARM & HAMMER 4X Concentrated detergents are compatible with today€s High Efficiency machines (HE) and standard washing machines. Each variety comes in two sizes 45oz (60 loads) and 90oz (120 loads).

The four times ultra-concentrated liquid and smaller packaging also makes it an environmentally responsible laundry choice*:

• Convenient, smaller and less bulky bottle that is easy to measure and store
• Requires less water to produce
• Gives you more wash loads with less plastic

*Compared to ARM & HAMMER 2X detergents

About ARM & HAMMER

For more than 165 years, ARM & HAMMER Baking Soda's familiar orange box has been a trusted fixture in both the refrigerator and home. The brand was founded in 1846 when Dr. Austin Church and John Dwight began to produce and sell sodium bicarbonate under the ARM & HAMMER brand name.

In 1970, CHURCH & DWIGHT introduced the first non-phosphate laundry detergent.

Today, CHURCH & DWIGHT manufactures a variety of cleaning, freshening and deodorizing products for the home, family and body under the iconic ARM & HAMMER brand name.