Analysis for Marketing Planning
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$92.50
2024-06-25
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2022-07-17
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2024-06-25

Analysis for Marketing Planning

Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product€s environment, customers and competitors.

  • TitleAnalysis for Marketing Planning
  • BrandMcGraw-Hill Education
  • ManufacturerMcGraw-Hill Education
  • BindingPaperback
  • ProductGroupBook
  • ItemPartNumberfigures
  • UnitCount1
  • EANs9780073529844