Adventures in Airtime: Personal Stories of USA Radio People

Don Barrett has covered the radio broadcasting business for nearly 20 years at www.LARadio.com and he is the radio columnist at the Orange County Register, Santa Ana, California. His engaging series of eBooks entitled Adventures in Airtime: Personal Stories of USA Radio People showcases compelling, personal stories of radio people who have reinvented themselves and succeeded against all odds in a highly competitive industry.

Volume 1 is entitled "Secrets of Selling" and features three compelling stories. The thread that weaves through each narrative is the basic instinct to sell. Each account takes you on a very different journey, yet all conclude with lessons that have changed the history of LARadio.

**Wally Clark, former general manager at KIIS, promised KIIS would be the first station to crack the $1 million mark in sales for a single month. He takes us back to his early selling days, convincing markets to carry braunsweiger meats. Clark later parlayed his experiences to accept the challenge of taking a dysfunctional KIIS (#22 when he started) to incredible heights. Wally also reflects on working with two radio icons – Howard Stern and Rick Dees – who continue as friends today.

**Norm Epstein got his first radio sales job by proclaiming, “I’ll be your best salesman or fire me.” Not only did he become the best salesman the first month he went to work, Norm became the successful general manager and owner of several Los Angeles radio stations. His creativity and selling techniques propelled him to a spot of being admired and envied by those who worked with him. Norm finds himself fondly remembered by those in LARadio who got to watch his meteoric rise.

**For decades, George Green was the storied general manager of iconic KABC. He took the radio station from its early struggles with the advertisers who didn’t understand Talk Radio to a place of appointment listening that revolutionized the talk business and took 790 to the pinnacle of success.

You will be inspired by these stories of success.

This series of eBooks is dedicated to the men and women of radio who spun records or told stories while sitting in an empty room, taking the listener on a magical mystery tour. Radio invited the listener on a journey that began early in the morning while getting ready for school or work, continued while the listener was stuck on a clogged freeway or thoroughfare, and remained a steadfast companion as the listener tried to get to sleep at night.