30 Business Briefs on Management, Sales, Leadership & Branding (18 on Audio Tape + 12 in PDF Format on CD-Rom) (Executive Book Summaries)

A unique collection of bestselling business books and leadership ideas, spanning 20 years. Includes 5 audio programs (on 7 cassette tapes) containing executive summaries on more than 18 books and topic. Also bundles with this set is a CD-Rom with 12 executive book summaries, on PDF format. Books include: (1) The 48 Laws of Power, (2) BrandSimple, (3) The Starbucks Experience, (4) Talent is Not Enough, (5) How to Say It: Marketing with New Media, (6) Disruptive Ideas, (7) The 7 Day Weekend, (8) Who Moved My Cheese, (9) Executive Warfare, (10) Art of the Start, (11) Made to Stick, and (12) Long Tail.